‘Girlboss’: A term that has been absolutely everywhere since it was first introduced to the public back in 2014 by Sophia Amoruso, the founder of clothing brand ‘Nasty Gal.’
Snappy, bold and memorable, the term is a marketing dream and has been stamped onto everything from clothing to home wear, hooking a generation of young women keen to make their mark on the business world.
On the positive side, the ‘girlboss’ movement has been interpreted as being inspiring – empowering high-profile figures and showing everyday women that they too can take control of their professional lives. Despite Amoruso’s own reluctance, the term has also been linked to hugely weighty concepts. “#girlboss has always been aligned – especially on social media – with go-getting, 1% feminism.” The Guardian wrote in 2017 and whilst Amoruso insists that “It’s about choosing for ourselves what success looks like,” the term has become synonymous with impressive professional gains.
So far, so shiny, but whilst some aspects of the ‘girlboss’ movement have been applauded, it has come in for its fair share of criticism too. Along with rumors that the working environment at Nasty Gal itself was ‘toxic’, some have criticized the term for being far less empowering to women then it first appears.
Read the full post over on Unnamed Mag HERE
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